Have you ever noticed how two people can have the same qualifications, similar experience, and even offer the same services but one is thriving in business while the other is stuck spinning their wheels?
Nine times out of ten, the difference is confidence.
For fitness and wellbeing business owners, confidence isn’t just a nice-to-have. It’s the fuel behind visibility, pricing, sales, leadership, and long-term growth. Your energy and self-belief can set you apart as much as your services, your website or your social media do.
If you put all your energy into creating the perfect business but don’t believe in it or yourself, you’ll just go round in circles. You’ll keep thinking you need more training, new services, new flashy trends.
Confidence is currency and one that delivers more ROI than most ad spends!
Let’s dive into why confidence is the real currency of your business …and how to start increasing your “balance”.
Confidence impacts more than you think.
Your confidence (or lack of it) is speaking for you even when you’re silent. It shows up in:
- Pricing – are you undercharging?
- Marketing – are you hiding?
- Sales – are you leaving money on the table?
- Decision-making – are you second guessing yourself?
When confidence is low, business starts to feel heavy. Everything takes longer. Your energy is scattered. You become reactive instead of proactive, you start comparing yourself to others and convincing yourself you’re behind, broken, or not “meant” for success.
Your confidence is running through you all the time but sometimes we disconnect from it.
Confidence is a daily practice, not a personality trait – you have to take time to connect with it.
Confident people aren’t fearless, they act despite their fear.
Confidence grows through evidence.
Every time you do something that stretches you, and you survive it (sometimes even thriving after it), you add another layer of proof/evidence that you can trust yourself.
That might look like:
- Speaking on camera even though your voice is shaking.
- Raising your prices and seeing your dream clients still say yes.
- Finally sending that email and realising the world didn’t end.
Every action builds internal trust and internal trust builds external success.
Here are a few mindset shifts and simple steps you can start using right now to build more confidence in your business:
- Take micro-actions that stretch you
Don’t wait to feel confident before taking action, take action and then confidence will follow. Start small. Each small win builds momentum.
- Practice visible wins
Confidence grows when you see yourself showing up. Even if it’s just a 30-second story on your Instagram or a short “here’s what I’m working on” update to your email list. Visibility equals validation, not from others, but from yourself.
- Reframe mistakes as data, not failure
Low confidence often comes from perfectionism and fear of messing up. What if you treated everything in business like an experiment? That way, everything gives you insight and when nothing is truly “wrong,” your confidence becomes more resilient.
- Choose your inner voice on purpose
The way you speak to yourself matters. Confidence doesn’t grow in an internal environment full of criticism and self-doubt. Notice your inner narrative. What would the confident version of you say instead? Write it down and read it daily if you need to.
When you commit to building confidence, it doesn’t just change your business, it changes your identity – there is a ripple effect.
You start…
- Trusting your ideas and acting on them quickly.
- Saying no to misaligned clients and yes to opportunities.
- Becoming magnetic to the right people, because you show up with certainty and self-belief.
And here’s the beautiful part…
Confidence is contagious. Your clients feel it, your community responds to it and your offers land differently because they’re backed by energy and conviction.
You become the leader your business needs you to be.
You’re closer than you think.
You don’t need to have it all figured out to feel more confident, you just need to decide that building belief in yourself is a non-negotiable.
It’s the real strategy behind sustainable growth.
Ready to build the confidence your business needs?
If this blog spoke to you, and you know confidence is the missing piece holding you back, I’d love to support you. As an online business mindset coach, working with fitness and wellbeing business owners, I invite you to have a chat with me about what’s really going on under the surface, and how we can strengthen your mindset so your business can finally move forward.
If you’re ready to stop waiting until you “feel ready” and want support to take those next brave steps in your business, let’s talk. Send me an email philippa@holdmyhandcoaching.com
Until next time,
Best wishes
Philippa x