Claire Rediscovers Her Why

Claire Rediscovers Her Why

When Claire first came to me, she was exhausted. She told me about the late nights spent catching up on admin, sitting at her kitchen table with her laptop open and her head in her hands. Her diary was full, but she felt empty. Clients were attending, bills were paid,...
Start With Why: Mindset Lessons From Simon Sinek

Start With Why: Mindset Lessons From Simon Sinek

Back in 2009, Simon Sinek gave a TED Talk called How Great Leaders Inspire Action. It’s been viewed millions of times, and for good reason. His message was simple but powerful: Start with why. Sinek explained that most businesses communicate from the outside in. They...
Why You Want The Money: A Mindset Reframe

Why You Want The Money: A Mindset Reframe

Money can be a sticky subject, especially when you’re running a business. Many business owners feel guilty for wanting more, as if it makes them “less caring” or “too commercial” but knowing WHY you want the money is as important as knowing why you do what you do....
Why Some Clients Are Better Than Others.

Why Some Clients Are Better Than Others.

Have you ever wondered why certain clients light you up, and others drain you? Why you leave one session buzzing with energy and another feeling heavy? It comes down to alignment. The people you choose to work with are directly connected to your why. If you’ve ever...
What To Do When You’ve Lost Your Why.

What To Do When You’ve Lost Your Why.

In the day-to-day whirlwind of running a fitness or wellbeing business, it’s easy to get lost in the “what” and the “how.” What classes are you delivering this week? How will you fill that Pilates timetable? What’s happening with the marketing campaign? How will I...
The Foggy Studio: A Story About Clarity In Business

The Foggy Studio: A Story About Clarity In Business

Sarah ran a small Pilates studio in the Midlands. On the surface, things looked fine. Her timetable was full, clients turned up to classes, and the numbers ticked over. From the outside, you’d think she had it sorted. But under the surface, she was drained. Every week...