You may have noticed something recently.
My Instagram account has gone.
And my free Facebook group is closed.
A few people understandably jumped to a conclusion.
“Is Philippa stopping coaching?”
The answer is very simple.
No, not at all.
In fact the opposite is true.
This decision wasn’t a kneejerk reaction or a moment of frustration. It’s something I’ve been quietly thinking about and reviewing for quite a while.
Like many business owners I periodically step back and ask myself an important question:
Where is my time and energy actually going in my business?
And more importantly:
Is it creating the impact I want it to?
When you run your own business, particularly in the health, fitness and wellbeing world, it is very easy to slowly accumulate more and more things to maintain:
- A social media platform here
- A group there
- Emails to write and answer
- Content to create
- Communities to nurture
None of these things are wrong. They often start with the best intentions – connection, visibility, sharing helpful ideas. But over time something subtle can happen. The list grows, more is accumulated and the energy required to maintain everything grows with it.
There’s an interesting psychological concept called sunk cost bias. It means that once we’ve invested time, effort or money into something we feel reluctant to step away from it even when it no longer serves us.
Our brain tells us:
You’ve already put so much effort into this.
So we keep going. Not necessarily because it’s working but because stopping can feel like admitting something didn’t work. In business this shows up all the time. People keep running classes or services that no longer sell. They continue marketing activities that never bring enquiries. They maintain a platform simply because they’ve always been there. It’s incredibly common and it’s completely human.
Energy is your most valuable resource. When we talk about business strategy people often focus on time. But time is only one part of the equation. The real resource we manage in business is energy.
- Mental energy
- Creative energy
- Decision-making energy
- Physical energy
- Emotional energy
Every platform you maintain requires attention. Every piece of content requires thought. Every community needs nurturing.
At some point most business owners reach a moment where they realise something important: not everything deserves their energy.
Over the past few months I’ve been looking closely at my business and asking myself some honest questions.
Where are people actually finding me?
Where do the meaningful conversations start?
Where do enquiries and coaching relationships genuinely come from?
When I looked at the data and the conversations something became clear. Instagram and my free Facebook group were taking time and energy to maintain but they were not where most people were discovering my work or beginning conversations about coaching. So after a lot of thought I decided to simplify. Instagram has gone. The free Facebook group is closed. Not because they were terrible. Not because something dramatic happened. Simply because they were no longer the best use of my energy.
The heart of my work remains exactly the same. I support health, fitness and wellbeing business owners who are brilliant at what they do but sometimes find themselves stuck in their own head. Overthinking, procrastinating, second guessing decisions, quietly wondering why business feels harder than it should. That work continues. You’ll still find me:
- Writing my weekly TIM email
- Working with members inside The Get It Done Club and The VIP Club
- Working with Thrive and their clients on all things mindset
- Working with The Approaching Schools Academy members
- Sharing ideas and conversations on LinkedIn
- Posting on my Facebook business page
The conversations are still happening, they’re just in fewer places.
Many business owners are incredibly capable people. They can run classes, serve clients, manage marketing, build communities, create content and develop offers. But capability alone doesn’t create a sustainable business. What matters more is intentional focus. Sometimes growth doesn’t come from adding more, sometimes it comes from removing what no longer needs to be there.
I invite you to consider asking yourself:
Where is my energy currently going?
Is it actually helping my business grow?
Because sometimes the most powerful move in business isn’t launching something new, sometimes it’s simply having the courage to simplify.
If you’d like mindset support to help you simplify something in your business, to work out what is working and what isn’t, or to let go of something that is no longer serving you, email me philippa@holdmyhandcoaching.com and let’s talk.
Until next time,
Best wishes
Philippa x