We all know that a positive, abundant, growth mindset is crucial for business success but did you know that gratitude can play a part in cultivating that mindset? Gratitude has been shown to change the layout of the brain – you can actually train yourself to be more optimistic and resilient. This kind of training sets you up for success in a few ways so do read on to find out more.


The Science of Gratitude and the Brain

So, what’s happening in your brain when you practise gratitude? 

  1. Activates the Brain’s Reward System:

When you express gratitude, it triggers the release of dopamine and serotonin – two neurotransmitters responsible for feelings of happiness and wellbeing. This activation of the brain’s reward system can enhance your mood and create a sense of pleasure and satisfaction.

  1. Strengthens Neural Pathways:

Gratitude practices can help strengthen the neural pathways associated with positive emotions and thoughts. Over time, this can make it easier for you to access these positive states, even during challenging times. Essentially, you’re training your brain to be more optimistic and resilient.

  1. Reduces Stress and Anxiety:

Gratitude has been shown to reduce the activation of the amygdala, the part of the brain associated with fear and stress. By calming this area of the brain, gratitude can help lower stress levels and reduce anxiety, leading to a more relaxed and focused mindset. This also means you spend less time in your fear response and so make business decisions from a place of faith/trust rather than fear.

  1. Enhances Cognitive Function:

Engaging in regular gratitude practices can improve overall cognitive function, including memory and decision-making. This can be particularly beneficial for business owners who need to stay sharp and make informed decisions regularly and in turn contributes to business success.


The Business Benefits of Gratitude

It’s not just about the impact gratitude has on your brain but the apple effect of that gratitude.

  1. Builds Stronger Relationships:

Gratitude fosters positive relationships with your clients, employees, and partners. When people feel appreciated, they’re more likely to be loyal, supportive, and motivated. A simple thank you can go a long way in building trust and loyalty, which are essential for any successful business.

  1. Enhances Customer Satisfaction:

Showing gratitude to your clients can enhance their experience and satisfaction. A thank you note after a session, a small token of appreciation, or even a heartfelt verbal thank you can make clients feel valued and appreciated. Happy clients are more likely to return, refer others, and become long-term supporters of your business.

  1. Boosts Team Morale:

As a business owner, your team is one of your greatest assets. Regularly expressing gratitude to your team members can boost their morale and motivation. When employees feel appreciated, they’re more engaged, productive, and committed to delivering their best work. This positive work environment can lead to better service for your clients and, ultimately, greater business success.

  1. Promotes a Positive Work Culture:

Gratitude fosters a positive work culture – the act of expressing gratitude is a positive experience for all involved. A positive culture attracts like-minded clients and team members, creating a supportive and uplifting environment. This culture can help reduce stress, improve communication, and increase overall job satisfaction, making your business a place where people love to be.

  1. Encourages Personal Growth and Resilience:

Practising gratitude can also benefit you personally as a business owner. It can help you stay focused on the positive aspects of your journey, even during tough times. This positive outlook can enhance your resilience, helping you navigate challenges with a calm and constructive attitude. Over time, this can contribute to your growth as a leader and business owner.



Practical Ways to Express Gratitude in Business

– Start a Gratitude Journal:

 Dedicate a few minutes each day to write down things you’re grateful for. This simple practice can shift your mindset and keep you focused on the positive aspects of your business.

– Express Gratitude Regularly:

Make it a habit to thank your clients, team members and everyone involved in the business. Whether it’s through a handwritten note, an email, or a verbal thank you, regular expressions of gratitude can strengthen your relationships.

– Practice Mindfulness:

Take a moment each day to reflect on what you’re thankful for. This can be part of a meditation practice or a simple pause during your day. It helps keep you grounded and appreciative.


In Conclusion…

Taking time to practise gratitude can seem like a luxury. However, the benefits it brings to your business and the impact it has on your brain are invaluable. By making gratitude a regular part of your business routine, you’ll not only feel better but also set your business up for long term success.

Until next time,

Best wishes

Philippa x