Running a small fitness or wellbeing business can be incredibly rewarding, but it can also be a lot of hard work. You probably wear many different hats on a daily basis. From marketing and customer service to bookkeeping and actually delivering your services, it can feel like you’re being pulled in a thousand different directions. This is where the magic of delegation and/or taking on a team comes in.
From Control to Collaboration:
For many business owners, the idea of handing over tasks to someone else is terrifying. You might worry that no one will do the job as well as you or that things will fall through the cracks. But here’s the thing: delegating isn’t about losing control – it’s about gaining freedom. It’s about creating space to focus on the high-impact activities that only you can do.
The ego loves certainty, predictability, repetition and control. The soul (or our more evolved self) desires choice, freedom and to be able to fulfill our purpose. When we have built our business from a place of passion and wanting to help people we can mistake it for “our baby” and this can make handing it over to someone else a bit tricky.
Reasons why embracing delegation and building a team can be a game-changer for your business:
- Free Up Your Time for What Matters Most:
When you’re bogged down with admin or getting lost in making images on Canva, it’s hard to see the bigger picture. By delegating these tasks, you free up valuable time that you can invest in growing your business, whether that’s developing new services, creating connections, or building relationships with new clients.
For Example: Imagine how much more you could achieve if you didn’t have to spend hours each week on scheduling or responding to routine emails. That time could be spent planning a new class, engaging with your community on social media, or simply taking a well-deserved break to recharge.
- Leverage Different Skill Sets And Work In Your Zone Of Genius:
You’re amazing at what you do, but no one can be good at everything. By bringing in team members with different strengths, you can offer a more well-rounded service to your clients. A team member might bring fresh ideas or be more skilled in areas like marketing or tech, helping to push your business forward in ways you hadn’t considered.
For Example: If social media isn’t your forte, hiring someone who loves creating content can dramatically increase your online presence and engagement, attracting more clients to your business.
- Maintain Momentum and Prevent Burnout:
It’s easy to lose momentum when you’re juggling too many responsibilities. Delegating tasks and building a team can help keep everything on track even when you need to take a step back. This not only helps maintain the quality of your service but also prevents burnout, keeping you passionate and motivated about your business.
For Example: Think about the last time you were sick or needed a break. Having someone to step in means your business doesn’t come to a grinding halt and you can return refreshed and ready to dive back in.
When you are ready to delegate and/or take on team there some easy things you can do to make sure it goes as smoothly as possible and to reduce your ego having a temper tantrum.
- Start Small: You don’t have to hire a full team overnight. Start by delegating smaller tasks to a virtual assistant or freelancer. This will help you get comfortable with the process and see the benefits firsthand.
- Communicate Clearly: Clear communication is key to successful delegation. Make sure your team members understand your expectations and have the resources they need to succeed. Regular check-ins can help address any issues early on.
- Trust Your Team: Trust is crucial when delegating. Remember that you hired your team because they bring valuable skills to the table. Allow them the space to do their job and provide support when needed.
- Focus on Strengths: Delegate tasks based on each team member’s strengths. This ensures that tasks are completed efficiently and to a high standard, leveraging the unique zone of genius of your team.
In Conclusion…
Delegation and building a team might feel daunting to start with, but it’s a crucial step in growing your fitness or wellbeing business. It allows you to focus on what you do best, leverage the strengths of others, and maintain the momentum needed for long term business success.
Until next time,
Best wishes
Philippa x