As a fitness or wellbeing business owner, you’re probably full of ideas, constantly thinking of new ways to improve your services or grow your business. While innovation is important, sometimes the best thing you can do for your business is to focus on what’s already working.
Many business owners feel the need to reinvent the wheel, worrying that sticking with what’s successful might look lazy or complacent. But repeating what works is often the smartest move you can make.
Running a business means managing time and resources effectively. By focusing on what’s already working, you’re making the most efficient use of your time. There’s no need to spend hours cultivating new ideas when you already have strategies that deliver results. If a particular service consistently brings in clients and revenue, why not expand that offering? You already know it works, scaling it can lead to even greater success.
New ideas are exciting, but they come with risk. Every new idea or marketing strategy carries uncertainty. While it’s important to try new things occasionally, consistency is often more valuable than novelty. If your current business model or service is bringing in steady revenue, stick with it. Shiny object syndrome can lead to us being distracted by new ideas because they seem exciting. The next time you feel yourself being drawn to a new idea, ask yourself is this really going to get me closer to my goal/intention or is a part of me just bored?
Consistency is key to building a strong, recognisable brand. Constantly changing your offerings or marketing strategies can confuse clients, but when you do more of what works, you create a sense of reliability. Clients trust businesses that deliver consistent results. If a fitness course is loved by your clients, sticking with it, and refining it, builds loyalty and keeps clients coming back. Remember the ego doesn’t like change so if you keep changing things you can inadvertently push people away.
Sticking with what works is also great for profitability. New ideas often come with upfront costs, but scaling an already successful service increases profits without the added risk. This is about working smarter not harder. The definition of insanity may be doing the same thing over and over again and expecting different results (Rita Mae Brown) but is it not insanity to keep changing things that work just for the sake of changing them? And possibly run the risk of losing money if they don’t work as well?
It’s important to say here that repetition is not laziness. There’s a certain drinks company that shows us the same adverts in the run up to Christmas letting us know that the holidays are coming, every single year. No one will think you lazy if you repeat the same offers, courses, sessions and classes that they love and get great results from. People like familiarity; it helps a part of them feel safe.
So remember: for greater business success do more of what works and less of what doesn’t. It really is that simple. And if you feel resistance to that idea, I invite you to work on your mindset. You know where I am if you need support to do that.
Until next time,
Best wishes
Philippa x