“Consistency” is a word that we often use as fitness or wellbeing business owners as we know it can make a massive difference to our clients achieving their goals. However, when we apply it to being a business owner, it often gets misunderstood and ends up with a bad reputation – there’s a sneaky little misconception lurking in the shadows. Some folks think that being consistent means being constant, like a robot programmed to churn out content or services 24/7. Well, spoiler alert: that couldn’t be further from the truth. So, grab a cuppa, settle in, and let’s unravel the mysteries of consistency and why it’s time to ditch the constant hustle mentality.

  1. The Power of Persistence:

Alright, let’s set the record straight – consistency is NOT about burning yourself out by working around the clock. It’s about showing up regularly, giving it your all, and then taking a breather when you need it. Think of it as a marathon, not a sprint. Whether you’re crushing the creation of your clients’ workouts, dishing out nutrition advice, or offering mindfulness sessions, pacing yourself is key. Remember, Rome wasn’t built in a day, and neither is a thriving business. 

  1. Quality Over Quantity:

Here’s a little secret – your clients aren’t looking for a never-ending stream of content or services. What they crave is quality. They’d rather have one epic workout session or a mind-blowing coaching session than a dozen mediocre ones. So, instead of spreading yourself thin trying to do it all, focus on delivering top-notch experiences every single time. Trust me, your tribe will thank you for it.

  1. Mindset Matters:

When we tell ourselves that consistent means constant we can get stuck in the “hustle” mentality. Have you ever felt like you’re stuck on a hamster wheel, spinning faster and faster but never getting anywhere? That, my friend, is the constant hustle trap in action. It’s the belief that unless you’re hustling 24/7, you’re not making progress. But here’s the truth – that mentality is a one-way ticket to burnout. Instead, shift your mindset to one of sustainable growth. Give yourself permission to rest, recharge, and come back stronger than ever.

  1. Embracing your own ebb and flow:

Life is like a rollercoaster, full of ups, downs, twists, and turns. And guess what? Your business journey is no different. There’ll be seasons where you’re firing on all cylinders, and that’s awesome. But there’ll also be times when you need to step back, whether it’s to recharge your batteries or pivot your strategy. And you know what? That’s perfectly okay. Embrace the ebb and flow of business ownership, and watch as your business evolves in ways you never imagined.

  1. Finding Your Balance:

Finding your balance is vital for your long term positive wellbeing. Balancing business, life, and everything in between can feel like trying to juggle flaming torches while riding a unicycle and making a sponge all at the same time. But hey, it’s not impossible. Start by setting boundaries – both for your business and your personal life. Schedule in regular downtime to recharge your batteries and pursue your passions outside of the business. And hey, don’t be afraid to ask for help when you need it. Remember, you’re not superhuman (even though you might feel like it sometimes!).

Consistency isn’t about being a slave to the grind or hustling yourself into an early grave. It’s about finding a rhythm that works for you, pacing yourself for the long haul, and embracing the journey, bumps and all. 


Persistent, Consistent, Sustainable, Quality, Boundaries and Balance. You’ve got this!

Until next time,

Best wishes

Philippa x