Running a fitness, health or wellbeing business often means putting everyone else first. Clients, staff, family, admin, even the dog, they all get a slot in the diary. But when was the last time you prioritised you?
For many business owners, the idea of making yourself a priority feels selfish. You worry about being seen as indulgent or lazy but your business can only grow as much as you do. If your tank is empty, you’ll have nothing left to give.
It’s tempting to think that success comes from cramming in more; more classes, more clients, more social posts… but busyness isn’t the same as progress. Without clear boundaries and priorities, you end up reacting instead of leading a successful business.
From a mindset point of view, always putting yourself last creates a pattern of self-sabotage. You signal to yourself (and to others) that your needs don’t matter. That’s not leadership, that’s depletion.
Prioritising yourself is professional, not selfish. Think about it: when you rest, eat well, move your body, and take time to reflect, you show up energised, clear and creative.
Now think about when you neglect those things. You show up tired, distracted, resentful. Your clients feel that energy.
Making yourself a priority is actually one of the most professional choices you can make. It keeps you consistent, resilient, and inspired.
When you put yourself first:
- You model healthy boundaries for your clients.
- You create space to innovate and grow.
- You reduce burnout, which means your business can thrive long term.
And it’s not just about energy. Making yourself a priority sharpens your decision-making. Instead of saying yes out of guilt, you choose opportunities from a place of clarity. Instead of rushing to fix everyone else’s problems, you lead with perspective.
Practical Strategies To Aid Mindset Shifts
- Schedule yourself in first. Put your non-negotiables (exercise, reflection, family time) in your diary before you fill it with client slots.
- Say no with confidence. Every no to something misaligned is a yes to your wellbeing.
- Reframe guilt. Instead of “I’m taking time away,” try “I’m refuelling so I can serve better.”
- Check your language. If you find yourself saying “I don’t have time,” reframe it to “I’m choosing not to make this a priority.” It’s empowering and keeps you honest.
Think of it like running a studio in January. Everyone wants extra classes, and it’s tempting to work every hour to meet demand.
But if you’re exhausted by February, what happens?
By making yourself a priority, taking proper rest, choosing your schedule wisely, you set the tone for the entire year.
Remember, you are the most important asset in your business. Prioritising yourself isn’t optional; it’s essential if you want your business to be successful long term.
If you’d like help making yourself a priority without guilt, email me philippa@holdmyhandcoaching.com and let’s explore how 1:1 coaching could support you.
Until next time,
Best wishes
Philippa x