Working with people who drain your energy is exhausting.
Yet, many fitness and wellbeing business owners fall into the trap of saying “yes” to clients who aren’t the right fit because they think they should.
Relatable?
You might tell yourself, “I need the money,” or “I can’t afford to turn anyone away.”
But when you work with clients who resonate with your values and energy, everything flows better. You love your work, your clients thrive, and your business grows more effortlessly.
Building a business around people you love working with isn’t just a feel-good strategy, it’s a smart one.
When you’re aligned with your ideal clients, you’ll attract more of them, build stronger connections, and create a business that feels joyful and authentic.
Let’s look at why this happens?
1. Connection Creates Momentum
Working with clients who genuinely resonate with you sparks joy and motivation. When there’s a natural connection, the work feels lighter, and results come faster.
2. You’re Not Meant to Serve Everyone
One of the biggest mindset shifts in business is understanding that you don’t have to appeal to everyone. In fact, trying to do so dilutes your message and your impact.
3. The Power of Authenticity
It’s easy to look around and think you need to copy what others are doing to succeed. But chasing trends or trying to please everyone only leads to frustration. Your authenticity is your superpower, it’s what attracts the right clients to you.
4. The Mindset Shift: Abundance Over Scarcity
Fear often keeps us stuck in a scarcity mindset: “If I don’t take this client, I’ll miss out.” But the truth is, saying “no” to the wrong clients makes space for the right ones. Trust that there’s an abundance of ideal clients waiting for you.
But how can we attract clients we love?
- Define your dream client. Get specific about who they are, what they value, and how you can help them.
- Be clear in your messaging. Your website, social media, and marketing should reflect your authentic voice and attract the clients you want.
- Trust your gut. If a potential client doesn’t feel like a fit, it’s okay to say no. Your energy and time are too valuable to waste.
When you work with clients you love, your business transforms. Your days feel lighter, your results improve, and your passion grows. You find yourself loving what you do and when challenges come (which they will) they are far easier to navigate when you have a business you love rather than one you resent.
Remember, success isn’t about serving everyone, it’s about serving the right ones. By focusing on connection and authenticity, you’ll build a business that feels like a perfect reflection of who you are and the impact you want to make. Wow! That sounds exciting!
Until next time,
Best wishes
Philippa x